Something fun and happy happens to your brain when it gets saturated by modern media. It's this swirling amalgam of information, lies, advertisements, discussions, opinions, and fantasies that sometimes results in two or more totally unrelated subjects inexplicably sticking to each other and creating what kindergarten teachers like to call 'imaginative thinking.'
I have recently been dosing myself with choice YouTube clips of Bill O'Reilly rants courtesy of the folks over at Newshounds. On the surface, this man seems pretty crazy. But he's also sharp. It's obvious that to a certain extent he is aware of the persona that he is creating for himself. He has built up Bill O'Reilly and part of being Bill O'Reilly is behaving how Bill O'Reilly is supposed to behave. He has made himself into a national figure, but by doing so in the form of entertainment news, he's made himself into a character as well.
I was watching Bill O'Reilly clips simply for the sake of entertainment. I am entertained by Bill O'Reilly's belligerent behavior with his guests as well as his boneheaded opinions. I wouldn't watch Bill O'Reilly anymore if he stopped behaving like I expect him to behave. If he were to stop being his character and start being a 'real person,' I wouldn't watch him any more. Nobody watches Katie Couric clips online.
So Bill has created this big angry character. The opinionated, misogynistic, totalitarian news man. Not in search of THE truth, but HIS truth. The more I thought on this character that is Bill O'Reilly, I realized that it isn't even an original one. Bill O'Reilly, one of the most noticeable news figures in America, is a ripoff of a comic book.
J. Jonah Jameson is the head of the Daily Bugle, the newspaper from the famous comic book series Spider-Man. He's a loud egomaniac who runs the Daily Bugle with an iron fist. Jameson has a decidedly negative opinion of Spider-Man, and dedicates much of his time skewing facts and photographs to make Spider-Man appear as a villain to the general public. Jameson doesn't listen to anyone elses opinion on the matter. He's decided Spider-Man is a bad guy and tries to prove it, with or without the facts. Jameson is often portrayed stamping around his office smoking the stub of a cigar and ranting to his employees. Take the cigar away and Jameson could be a pretty good double for our good friend Bill.
I'm not necessarily insinuating that Bill O'Reilly was flipping through his Spider-Man collection and at that moment decided to make himself a media icon. I imagine the character of J. Jonah Jameson is itself of blend of others. What Bill O'Reilly did, and what Marvel comcis did, was take a recognizable persona and turn it into a compelling character that people love to hate. The crazy part is how popular the character is. J. Jonah Jameson has been in Amazing Spider-Man since the very first issue in 1963. Bill O'Reilly is one of the most recognized faces on television. For whatever reason, American culture is drawn towards this type of character.
Jameson is the perfect contrast for Spider-Man. As much as he tries to demonize Spidey, the hero ultimately shines all the brighter to the furious dismay of our angry news hothead. Perhaps Bill O'Reilly plays the same role. Maybe we need him spouting nonsense on TV because we need to hear that voice. We need someone shouting untruths to make us take stock of reality and define it for ourselves.
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