9/8/08

Bad Marketing




I recently saw a comedy club advertising Eddie Griffin coming to do a stand up show. The ad said "Eddie Griffin- star of 'Norbit'". Star of fucking "Norbit"? Good god, that's like marketing yourself to your significant other's family as the guy who takes undercover shits in their flower beds.

Why they would not mention the fact that Griffin once totaled a car practicing for a charity racing event that was such a limited edition it was one of only 50 in the world. After totaling it, he said "Undercover brother can't drive" and walked off.

He also had a heart attack on the set of his old show "Malcolm and Eddie" while salsa dancing.

The comedy club could have said any of these things and people would have shown up but I guarantee no one is coming now because of "Norbit".

That's bad marketing.

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