Insecure about something there?

As I left the subway this morning there was someone handing out free samples of Nestle instant coffees. Without thinking (or even being a coffee drinker) I grabbed a pack and brought them to my office. I unwrapped them to find such blends as "Hazelnut Gourmet" "Decaf Gourmet" "Colombian Gourmet" and so on. The last one I opened was "Gourmet Roast Gourmet" and it made me think, how many times do you really need to call something gourmet to convince people it is really, truly a "gourmet" product. Gourmet, also, apparently is the most incorrectly used word ever!