It's "Friday," the song by awkward 13 year-old middleschooler Rebecca Black of Orange County, CA. If you've seen it, you know exactly what I'm talking about. If you haven't, I've got three things to say to you:
1) it's 2011 now - welcome.
2) what rock have you been under for the past three weeks?
3) what the fuck are you waiting for? Click on the video for godsakes!
This is failure approaching epicness of Odyssean proportions. Just a Brunswick stew of epic fail. I'm truly shocked at how bad this is.
And yet I listened the whole way thought, as I'm sure many have, because I simply couldn't turn away from such a disaster. It's the sonic version of rubbernecking at the scene of a wicked car crash. It's like watching a slightly less funny Charlie Sheen interview, only a tad more pathetic yet somehow not quite as sad.
But at least the new media -- Web 2.0 or "You" or whatever it's called -- has lived up to its billing as a game-changing technology, and in more ways than just delivering copious amounts of every type of porn imaginable.
When I first saw this thing it was forwarded to me by a buddy who's a middleschool teacher in LA county. His description accompanying the link? "Watch this guys. See, teachers should be paid ten fold what they make. Teenagers are so unbelievably goddamned annoying."
That was over two weeks ago, and the video had "just" 4 million hits at that point.
But things happen fast in viral world. As of April 1, this trainwreck of a song has since garnered over 70 million views on YouTube in less than three weeks (it also has over 1.4 million "dislikes," making it the most hated YouTube video ever by quite some margin).
The sheer velocity with which this pile of garbage has spread around the digital globe is remarkable. She's already been on Leno, for godsakes.
At no other time in human history would it be possible to something so utterly worthless to be viewed by nearly 1 in 4 Americans. Hell, for the vast majority of our species' time here on this rock, there haven't even been 70 million of us around at any one given time. Scary when you think of it like that, isn't it?
Take a moment to contemplate the incredible flow of information here: Andrew Jackson killed 2,000 British soldiers at the Battle of New Orleans during the War of 1812 when the war had actually been over for two weeks; the news hadn't made it to either side.
So yep, it's here: we truly live in the information age now. A brave new world. Just remember: nobody ever said all that "information" wouldn't be worthless, or crappy, or both.
Nothing good can come of this. Trust me, this little girl isn't going to make nearly enough money from this to offset the fact that her life is officially ruined (public ridicule on this scale and intensity never really goes away -- I'm guessing pill overdose in five, ten years tops). The only positive thing about this whole mess is that it's bred some AMAZING parody videos.
Here are some of the best:
Is it just me, or does this actually sound like Andrew W. K.?
Yikes.
And finally, this wouldn't be complete without an epic Dylan cover treatment. Nobody does a better job of actually sounding confused while they're signing something that doesn't really make sense than Dylan:
But even with those great parodies putting a momentary smile on my face, I still couldn't put my finger on what was bothering me about the whole situation. Then I felt the stars align in the form of Satan's Pentagram and saw this:
Rebecca Black's Not To Blame: Meet The Man Who Wrote “Friday”
"You see, little 13-year-old Rebecca actually had very little to do with the notorious song or video. Patrice Wilson, the founder of Ark Music Factory and seemingly random rapper in Rebecca's video, is taking responsibility for this dubious phenomenon…He studied…at Whitman College in Washington state"NOOOOOOO!!!! CAN'T YOU SEE?!?! THE DEVIL HIMSELF IS FOLLOWING ME, AND HE INTENDS TO COLLECT!!!! RUN!!!! RUN FOR YOUR MISERABLE LIVES!!!! I CAN'T SAVE YOU!!!! RUN!!!!!!!!!!!!!
Well, now that I've got that out of the way: don't worry all you wonkish El Monstro readers, I'll have a nice piece on the societal value of public stock markets in the next couple days.